This weekend, one of the world’s largest sporting events will prominently feature a Native mascot that encourages and validates fans’ racist behavior. Last year we saw an uptick in online hate speech leading up to and during Super Bowl weekend. It’s likely to happen again this year.
The images, gestures, and behavior enabled by Native mascots harm Native peoples, particularly Native youth. Research shows that these images and actions contribute to low self-esteem, increased rates of depression, increased rates of self-harm and substance abuse, and increased discrimination in schools against Native youth.
Help us counter the damaging effects of the Super Bowl this year by participating in our “tweet storm” on Sunday afternoon. Starting at 3 p.m. EST, we’re asking our network to take to Twitter and tell the NFL that the time is now to ban all racist mascots.
You can find suggested language, as well as photos and a video to share on any of your social media as part of our #ChangeTheName campaign in our social media toolkit.
You can also sign and share Not in Our Honor’s Petition to Kansas City to Change the Name, which is gaining momentum this week.
Together we can hold the NFL and the Chiefs accountable, and end all racist sports mascots in the professional leagues and in K-12 school districts around the United States.