News Release


Urban Indian Health Institute

IllumiNative and Urban Indian Health Institute (UIHI) partnered to launch a COVID-19 vaccine campaign — For the Love of Our People — today to bring together Native health experts and creatives to provide engaging, up-to-date information about COVID-19 vaccines and other COVID-19-related topics.

The campaign website provides access to frequently asked questions, conversation guides, videos from Indigenous health professionals, news updates, and social media resources that allow for others to engage with the campaign.

“This campaign builds upon Indian Country’s strength and our success in the rollout of the COVID-19 vaccines,” said Abigail Echo-Hawk, Pawnee, director of Urban Indian Health Institute. “Tribes and urban Indian health programs have been more than leaders, they are the example of how it should be done. We can use momentum to ensure our communities are 100% safe and healthy.”

As of May 21, a dashboard published by the Centers for Disease Control and Prevention (CDC) that tracks the number of COVID-19 vaccinations shows that American Indians and Alaska Natives have the highest vaccination rates of any race/ethnicity in the country.

In January, Urban Indian Health Institute released a report with the first national data of American Indians and Alaska Natives regarding their knowledge, attitudes, and beliefs about COVID-19 vaccines. Out of 1,435 American Indians and Alaska Natives from 318 different tribes across 46 states, 75% said they would be willing to receive a COVID-19 vaccine. 74% of participants believed getting vaccinated is their responsibility to their community.

“The pandemic isn’t over yet, and it’s important that our people have access to resources directly from Native experts to navigate all the information coming at us,” said Crystal Echo Hawk, Pawnee, founder and executive director of IllumiNative. “This campaign does that while building on Indigenous values.”

About IllumiNative

IllumiNative is a nonprofit initiative designed to increase the visibility of — and challenge the negative narrative about — Native Nations and peoples in American society. Visit to learn more.

About Urban Indian Health Institute

Urban Indian Health Institute is a Public Health Authority and one of 12 Tribal Epidemiology Centers in the country. It conducts research and evaluation, collects and analyzes data, and provides disease surveillance and resources to strengthen the health of urban American Indian and Alaska Native communities. Visit to learn more. 

IllumiNative and Urban Indian Health Institute, UIHI -- logos