Cheyenne River Youth Project Officially Launches the 2018 Christmas Toy Drive

(Photo Courtesy of Cheyenne River Youth Project)

ICT editorial team

This grassroots organization will start fulfilling all the "Dear Santa" letters from children this month.

News Release

Cheyenne River Youth Project

EAGLE BUTTE, SD (Oct. 8, 2018) — For most people, October means fall decorations, carving pumpkins and planning costumes. At the Cheyenne River Youth Project, however, October means Christmas.Today, CRYP announced the official launch of its 2018 Christmas Toy Drive, which serves more than 1,500 children in 20 communities across South Dakota’s remote, 2.8-million-acre Cheyenne River Lakota Nation. The grassroots, nonprofit youth organization is seeking organizational partners and individual supporters around the country to help fulfill the many hundreds of “Dear Santa” letters that will flood into CRYP headquarters in the weeks to come.“October is our membership renewal month for our Family Services program,” explains Julie Garreau, CRYP’s executive director. “When families renew their annual memberships, they receive ‘Dear Santa’ letters for each child in their households. The children fill out those letters with their heartfelt Christmas wishes, and they return them to us by Nov. 15.”

(Photo Courtesy of Cheyenne River Youth Project)

Launched in 1990, the Christmas Toy Drive is the longest-running, most deeply beloved distribution in CRYP’s Family Services program, and it’s a herculean undertaking. It’s not only about the sheer numbers; it’s about the unique format of this particular toy drive.

“With so many holiday toy drives, gifts are assigned to genders and ages,” Garreau says. “You’ll see tags for ‘Boy, Age 5’ and ‘Girl, Age 9.’ Since the beginning, we’ve insisted on keeping this personal. When our children give us their letters to Santa, they’re letting him know what toys they’d like… what dreams and wishes they have. And when our donors sponsor the letters, they’re fulfilling the specific wishes of each individual child.

“When Christmas arrives, our kids see festive packages with their names on them,” she continues. “When they open their gifts, they see that Santa made some of their wishes come true. And, they feel the true magic of the holiday season, which we believe all children should experience.”

While Garreau admits that this level of personalization has become challenging given the massive scope of the project, her staff members — and an army of volunteers who return year after year to help, some from as far away as Europe — are determined to deliver. That might mean working around the clock, but it’s worth it.

“Our children, and their families, rely on us to be here for them,” Garreau says. “For too many people here on Cheyenne River, there’s no room in the household budget for gifts. Our unemployment rate is roughly 75 percent, and more than half of households with children under age 18 fall below the poverty line.

“That means our kids have to grow up fast, and bear the weight of adult worries far too soon,” she adds. “They feel the added stress during the holiday season, and they certainly feel the sadness when there are no gifts on Christmas morning. We feel that sadness too, because they should have that one day to just be kids.”

That’s why CRYP started its annual Christmas Toy Drive 28 years ago, and it’s why staff members, volunteers and community members remain dedicated to delivering Christmas cheer today. But it wouldn’t be possible without friends and supporters across the country, and around the world, who send funding and gifts, who volunteer their time, and who help spread the word among their families, friends and colleagues.

If you would like to make a contribution to the Christmas Toy Drive this holiday season, please see the sidebar accompanying this article for detailed information. Every contribution directly supports CRYP’s toy drive efforts and makes a real difference in the lives of Cheyenne River’s children.

To learn more about the Cheyenne River Youth Project and its programs, and for information about making donations and volunteering, call (605) 964-8200 or visit And, to stay up to date on the latest CRYP news and events, follow the youth project on Facebook, Twitter and Instagram.

(Photo Courtesy of Cheyenne River Youth Project)

How to Help!

There are several ways to help CRYP serve more than 1,500 children during the 2018 Christmas Toy Drive:

  1. Make a tax-deductible donation by sending cash, a check or a money order to: The Cheyenne River Youth Project, P.O. Box 410, Eagle Butte, SD 57625.
  2. Make a tax-deductible donation on the CRYP website at
  3. Donate a gift. To request a specific “Dear Santa” letter and to see the most-requested-gift list, contact Julie Garreau, executive director, at (605) 964-8200 or via e-mail at
  4. Donate gift cards, gift bags, wrapping paper, tissue paper, tape or anything else that might assist in toy-drive preparations.
  5. Consider donating a Santa suit! We’d also love clothes for Mrs. Claus and the elves.
  6. Spread the word! Please share CRYP’s 2018 Christmas Toy Drive posts on social media, and if you have friends or family members who might like to make a donation, please let them know how they can help.

The Cheyenne River Youth Project, founded in 1988, is a grassroots, not-for-profit organization dedicated to providing the youth of the Cheyenne River reservation with access to a vibrant and secure future through a wide variety of culturally sensitive and enduring programs, projects and facilities that ensure strong, self-sufficient families and communities.

Cheyenne River Youth Project Contact:

Julie Garreau, (605) 964-8200 or ?

702 4th St. / P.O. Box 410


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