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News Release

Cherokee Nation

WHAT: 21 annual American Indian Tourism Conference

WHEN: Tuesday, September 17, 8:00 a.m.

WHERE: Sequoyah Ballroom at Hard Rock Hotel & Casino Tulsa

777 W. Cherokee Street, Catoosa, Oklahoma

The 21st annual American Indian Tourism Conference is returning to Oklahoma September 16-19 at Hard Rock Hotel & Casino Tulsa. The conference is organized by the American Indian Alaska Native Tourism Association (AIANTA) and is the only national conference in the U.S. dedicated to travel and tourism in and for Indian Country.

“The American Indian Tourism Conference plays an essential role in growing and sustaining tribal tourism nationwide,” said Cherokee Nation Principal Chief Chuck Hoskin Jr. “In addition to creating important economic impacts in our communities, we are able to share our thriving cultures and stories with visitors from around the world. The Cherokee Nation is proud to host the annual gathering and reaffirm our longstanding partnership with the American Indian Alaska Native Tourism Association.”

The annual conference connects tribal leaders and tourism enterprises with tourism and hospitality professionals and fosters networking opportunities for attendees. Programming includes informative, enterprise-level breakout sessions, a local artisan fair, unique mobile workshops and more.

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“We’re excited to return to Tulsa for our 21st annual American Indian Tourism Conference,” said Sherry L. Rupert, executive director of the American Indian Alaska Native Tourism Association. “Not only are we looking forward to exploring all of Cherokee Nation’s new cultural heritage developments, including the recently opened Cherokee National History Museum, we are also eager to learn from all tribes in attendance about their own tourism endeavors.”

This year’s conference will introduce the first tribal tourism information gathering session, which will provide a forum for interested stakeholders to provide input on the status of their cultural heritage tourism objectives and what more is needed to ensure the success of those objectives. The session, also held on Tuesday, September 17, is open to the general public and not limited to conference attendees.

For more information about the 21st annual American Indian Tourism Conference, please visit

Hard Rock Hotel & Casino Tulsa is located off Interstate 44 at exit 240. From signature restaurants and gaming to The Joint, Hard Rock Hotel & Casino Tulsa offers the best entertainment amenities in Oklahoma. For more information, visit

About Cherokee Nation

The Cherokee Nation is the federally recognized government of the Cherokee people and has inherent sovereign status recognized by treaty and law. The seat of tribal government is the W.W. Keeler Complex near Tahlequah, Oklahoma, the capital of the Cherokee Nation. With more than 370,000 citizens, 11,000 employees and a variety of tribal enterprises ranging from aerospace and defense contracts to entertainment venues, Cherokee Nation is one of the largest employers in northeastern Oklahoma and the largest tribal nation in the United States. To learn more, please visit

About Cherokee Nation Cultural Tourism Group

Cherokee Nation Cultural Tourism is managed by Cherokee Nation Businesses and was created in 2007 to preserve and promote the history and culture of the Cherokee people. Efforts by the Cherokee Nation include award-winning cultural, specialty and event tours and operation of five Cherokee Nation museums, two Cherokee Nation welcome centers and various Cherokee Nation retail operations. For more information, please visit

About the American Indian Alaska Native Tourism Association

For more than two decades, the American Indian Alaska Native Tourism Association (AIANTA) has served as the national center for providing tourism and recreational travel technical assistance, training and capacity building to American Indian nations. The American Indian Alaska Native Tourism Association is a 501(c)(3) national nonprofit association of Native American tribes and tribal businesses and was incorporated in 2002 to advance Indian Country tourism. The American Indian Alaska Native Tourism Association’s mission is to define, introduce, grow and sustain American Indian and Alaska Native tourism that honors traditions and values.