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'Who Will Dan Snyder Bully Next?' Asks New Change the Mascot Ad

'Who Will Dan Snyder Bully Next?' Asks New Change the Mascot Ad

The Change the Mascot campaign, a national organization working to change the name of the Washington football team, released a new ad Tuesday on its website and Facebook page asking: who else will team owner Dan Snyder intimidate?

“Who is he going to bully next? That is the question, as NFL owner Dan Snyder is now suing Native Americans who have spoken out against his team’s name,” the video's narrator says. “Is he going to sue The Washington Post, The San Francisco Chronicle, and all the other news organizations that have criticized his use of the name? And what about the 4,000 people who protested the team’s name at a recent game? Is he going to drag all of them into court?"

Earlier this month, an estimated 4,000 people protested the team name and logo outside TCF Bank stadium on the University of Minnesota campus in Minneapolis as the Washington team faced the Minnesota Vikings. The stadium was built with a $10 million donation from the Shakopee Mdewakanton Sioux Community, the largest in the university’s history.

In August, Snyder sued the five Native Americans who won a case against him. In June, the U.S. Patent and Trademark Office found the team name "disparaging to Native Americans" and cancelled six of the team's seven trademarks. Lead plaintiff, Amanda Blachorse, and the other four plaintiffs are seeking dismissal of the case.

The new ad also encourages people to directly call Dan Snyder's office at 703-726-7000 to demand that he change the name.

"Tell him no matter how much of a bully he is, we won’t be intimidated by him. Tell him it’s time for him to stop promoting a racial slur and finally change his team’s name," the video's narrator says.

In a new survey conducted by the Oneida Indian Nation and goodness Mfg., four in five Americans would be uncomfortable calling a Native American a redskin.