SAN DIEGO – An Indian name will dress the gates of a major Southern California sports and entertainment venue this summer.
The nearly 13,000-seat San Diego State University arena, where rounds of the NCAA men’s basketball tournament have been decided in the past and acts like Aerosmith have performed, will be renamed Viejas Arena July 1.
The Viejas Band of Kumeyaay Indians agreed to pay the public university $6 million over 10 years for naming rights, the tribe said in a press release March 17. The Viejas Arena logo will be seen on the arena’s façade and court.
“We’re very pleased that the Viejas Band of Kumeyaay Indians, who are such an important member of the San Diego community, has decided to partner with us,” said SDSU President Stephen L. Weber. “We believe Viejas will help add to the arena’s success into the future.”
The present naming rights agreement with Cox Communications, which had paid SDSU more than $5 million over 12 years, expires June 30.