The dictionary-defined pejorative 'Redskins' was mentioned 27-percent less during NFL broadcasts this season, according to reports.
Timothy Burke of Deadspinreported that announcers said the word 472 fewer times in the 2014-15 regular season.
Meanwhile, use of the word 'Washington' to identify the team slightly increased during broadcasts. In 2014, 'Washington' was mentioned 1,390 times. In 2013, it was mentioned 1,380.
The team itself has been mired in controversy over its use and defense of its name. In June, the U.S. Patent and Trademark Office stripped the team of six of its seven trademarks, finding the word to be "disparaging to Native Americans."
Since then, a growing chorus of dignitaries, celebrities and former players have called on team owner Dan Snyder to change the name. Former Secretary of State and possible 2016 presidential hopeful Hillary Clinton called the team name "insensitive", and even President Barack Obama said if he were the owner of the team he would consider changing the name.
Snyder said he will "NEVER" change the name.
On Dec. 28, The Washington Post Associate Editor Bob Woodward predicted on FOX News Sunday that Snyder will sell the team this year to either Apple or Google.
"Danny Snyder, the owner of the Redskins, who's had past success in business, will realize he's part of the problem," he said, "and he's going to sell it; he's going to sell the Redskins and the bidding war is going to be between Apple and Google. Think of it -- the 'Washington Apples'?"