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The Rogoff Firm in Albuquerque Adds Tribal HR Team

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REDW LLC, The Rogoff Firm in Albuquerque, New Mexico, added four certified tribal human resources (HR) professionals to its staff, making it one of only three non-tribal organizations to offer tribal HR representatives and the only certified public accounting (CPA)/financial services and business consulting firm with this professional accreditation.

Carol Cochran, Lisa Wilcox, Cindy Hammond and Alicia Finley, all members of REDW's benefits group, successfully completed the Tribal Human Resources Professional (THRP) certification.

"We are proud of our team for earning this important certification," said Ron Rivera, REDW's managing principal. "It further demonstrates our strong commitment to continually enhance our professional qualifications and dedication to providing our tribal clients with a level of service that truly addresses their unique and ever-evolving needs."

The program—created in 2008 by the National Native American Human Resources Association (NNAHRA) and Falmouth Institute, which provides education and information services to the North American Indian community—allows HR professionals working in and for Indian Country the opportunity to be trained in human resources topics, issues, laws and regulations unique to tribal organizations and enterprises.

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According to NNAHRA President Tal Moore, "REDW is a long-standing partner and friend of NNAHRA and sets the stage and challenge for more professionals serving Indian Country to certify in this comprehensive program that includes Employment & Indian Law; Policy & Procedures for Tribal Organizations; Human Resource Operations; and Grievance and Appeals. The NNAHRA Board of Directors fully endorses REDW as a certified professional consulting firm serving HR professionals in Indian Country."

Founded in 1953, REDW is one of the top 10 largest CPA and business consulting firms in the Southwestern United States. With offices in Albuquerque and Phoenix, more than 135 employees serve the tax, business and financial needs of various clients, including publicly and privately held businesses, tribes and tribal enterprises, local and state government agencies, nonprofit organizations, financial institutions, and individuals.

“I tell the tax people in here: ‘Put yourself in their shoes, and when you look at their tax returns and prepare them, pretend it’s yours. I guarantee you that if it is yours, you are going to look for every deduction and for every method to reduce or cut taxes because it’s yours. You should have that same feeling for your clients. Take ownership and pretend it is yours and prepare it from that standpoint,’” Rivera told New Mexico Business Weekly in 2009.