The National automobile company Hyundai has recently released a new ad campaign for their annual Holiday sales effort using music from the Native punk rock group Sihasin and the internationally known singer Tony Bennett.
Sihasin consists of siblings Jeneda and Clayson Benally who hail from the Navajo Reservation. They formerly made up the group Blackfire along with former band-mate Klee Benally.
The “Naughty vs. Nice’ sales ad features a supercharged punk rock aka ‘Naughty’ version of the Christmas classic Winter Wonderland recorded by multi-award winning Native American rock outfit Sihasin. The ad then contrasts Tony Bennett's’ ‘Nice’ jazz-band version of the same song recorded by Bennett to show the versatility of Hyundai’s sedans and SUVs.
Watch the 30 second spot here - Naughty or Nice :30 – Hyundai Holidays Sales Event
Jeneda Benally (Dine’) told Indian Country Today she was thrilled when Hyundai automobiles contacted Sihasin about using ‘Winter Wonderland.’
“We worked hand in hand with Cleopatra Records to make this project happen,” says Jeneda Benally. “Little did we all know that it would be a collaboration with Tony Bennett! We are excited to further open the doors for Native American artists.”
Sihasin were also recently named one of the 10 Exciting Native American and Canadian First Nations Artists by Flypaper, the digital magazine of on-line music institute Soundfly.
The band hails from the Navajo reservation of Arizona and consists of siblings Jeneda and Clayson Benally. Sihasin’s new album Fight Like A Woman will be released next year on April 22nd.
More information on the Sihasin website here.
Currently Punk Rock Christmas on CD is available on iTunes and Amazon: