SANTA ANA PUEBLO, N.M. – Santa Ana Star Casino has hired Bob Buhl as its new advertising manager. He will be responsible for producing all internal and external collateral materials, outdoor billboards, and broadcast and print advertising. He will also be in charge of implementing programs that utilize viral media including text message blasts and social media.
“I am excited to join Santa Ana Star Casino as its new advertising manager and look forward to being a part of its marketing team. With my knowledge and experience, I feel that I can help improve an already successful advertising program by providing new ideas and incorporating new technologies,” Buhl said.
“Santa Ana Star Casino is pleased to welcome Bob to our marketing team as he has a vast amount of experience in casino marketing. We look forward to him providing a fresh perspective to our advertising program,” said Michael Burdick, director of marketing for Santa Ana Star Casino.
Buhl is originally from Spokane, Wash. and comes to Santa Ana Star Casino from Route 66 Casino Hotel where he was the entertainment and marketing manager for seven years. Prior to that, he began his career in the casino and gaming industry at Soaring Eagle Resort & Casino in Mt. Pleasant, Mich. where he was the entertainment and promotions director. In addition, he has an associate of arts degree in theater from Yakima Valley Community College in Yakima, Wash.