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Review: Firewater Chief and More Racist Gags in 'Sausage Party' Movie

Equal Opportunity Offensive: The Sausage Party Movie offends all with Firewater Alcohol Bottle Indian and more

To the excitement of Seth Rogen fans, his toilet-humored animated film Sausage Party hit theaters this August. To the dismay of anyone with a social conscience, the movie has a slew of racially charged gags.

I am a Native American, and as I watched the movie, I grew increasingly uneasy about the scenes between ‘Frank’ (Seth Rogen) and an Indian Chief (Bill Hader) that is a bottle of alcohol labeled ‘Firewater.” I was also dismayed by the Indian’s compatriots, an African American who is a box of grits and a white man who is a Twinkie.


The film, directed by Greg Tiernan and Conrad Vernon, and written by Kyle Hunter, Ariel Shaffir, Seth Rogen and Evan Goldberg, is also filled with sexual references involving numerous phallic-shaped foods. The movie has a few funny moments reminiscent of sixth grade recess, but the attacks on all races came with no real attempt at social commentary.

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Food products in the Chinese food section had slanted eyes and spoke in broken English, German food products were led by a Hitler-looking product screaming “Kill the Juice!” and the relationship between a bagel (Edward Norton) and a lavash (David Krumholtz) poked a sharp stick at the conflicts between Jews and Palestinians.

Sausage Party - Sony Pictures

A bottle of tequila with a slurred Mexican accent (also played by Bill Hader) lures Brenda the bun to a saloon filled with red-eyed mexican jars of salsa and hot sauce, until she is rescued by a taco shell (insert more female anatomy jokes here) played by Selma Hayek.

The movie did have a few funny moments (a potato screams when he is peeled and thrown into water realizing the human gods are not so nice after all), but I could not shake the blatant racism. I was shocked and offended.

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I felt uncomfortable and tried desperately to find the social commentary based on an Indian smoking weed in a kazoo. After 89 minutes, I couldn’t find any redeeming thread except that perhaps a jewish character was played by a jewish actor and the African American character was played by an African American actor.

In Sausage Party, Firewater the Indian smokes marijuana from a kazoo. Sony Pictures

Ok, so perhaps we can laugh at ourselves, but I found this particular premise a bit of a stretch.

The writers of the movie labored feverishly on the fact that ‘Frank’ was a sausage and his girlfriend Brenda (Kristen Wiig) was a hot dog bun. They were going to tell every single solitary joke about a weiner and a bun they could fit into 89 minutes of film time.

Sausage Party - Sony Pictures

Overall I was shocked and offended. The two women behind me appeared dumbfounded.

Yet again, I left a movie theater thinking, ‘Welp, Native people got screwed once again and we look like a big joke.”

Admittedly, the joke's on all of us: Sausage Party had a production budget of approximately $19 million and has grossed $81 million so far.

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Follow ICTMN’s Arts and Entertainment, Pow Wow’s and Sports Editor Vincent Schilling (Akwesasne Mohawk) on Twitter - @VinceSchilling