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Powerful Anti-Redskins Ad Released on Eve of More Protests

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In anticipation of a protest planned by diverse groups against the Washington NFL team's name this weekend, the Native-owned advertising agency Red Circle and the National Coalition Against Racism in Sports and Media have made a powerful new commercial called "No Honor in Racism."

The ad, which is currently on YouTube, shows people from diverse backgrounds saying bleeped out racial slurs right into the camera (for example, a black woman says the N-word). It ends with a Native American man saying, “I am a Redskin,” making the point that other racial slurs are banned, so why not this one?

The ad also argues that the name does not honor Natives. Instead, Chad Germann, a member of the Mille Lacs Band of Ojibwes and owner of the Red Circle ad agency, told MyFoxTwinCities.com in a statement that it comes from a time when Native Americans would be killed for their bloody scalps and they would be presented as “red skin” for proof of bounty.

"I think if people understood that and thought about it and knew what that word really means, then maybe they'll think differently about that and maybe we can get some more effective pressure on Redskins ownership,” Germann said.

On Sunday, the Redskins are scheduled to play the Minnesota Vikings and this ad comes just days before Native groups are preparing to march and rally against Dan Snyder’s decision to “never” change his team’s name. ICTMN reported that a march will begin on November 2 at 9:00 a.m. at the American Indian OIC in Minneapolis and protesters will arrive at 10:00am at TCF Stadium (for more details, visit Not Your Mascots Facebook page).

RELATED: Native Groups to Rally Against Redskins in Minneapolis

“I was tired of people avoiding what I think is the real issue,” said Germann about the R-word. “There is no word in the American lexicon that is more hurtful to the Native American. We're left with this ugly word. People don't talk about how ugly it is. We need to talk about it.”