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Potawatomi Bingo Casino’s Miracle On Canal Street raises nearly $1 million

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MILWAUKEE, Wis. – Thirty children’s charities from southeastern Wisconsin split $997,426, after Potawatomi Bingo Casino announced the money raised during its Miracle on Canal Street program. Each charity received $33,247. Additionally, the program surpassed $10 million raised since its inception in 1994.

Money for the program is raised through special Miracle bingo games and a few special events. The funds have been accumulating throughout the year and the 2010 total was revealed during an event in the casino’s Nest of Life Bingo Hall.

“It is truly inspiring that our guests have raised more than $10 million since the beginning of the Miracle on Canal Street program,” said Melanie Martin, bingo director at Potawatomi Bingo Casino. “I’m honored to be a part of the process, and I know we are all passionate about improving the quality of life for area children each year.”

The charities that received a $33,247 donation include:

  • Adaptive Community Approach Program Inc. – Waukesha County
  • Advocates of Ozaukee – Ozaukee County

  • Big Brothers Big Sisters of Ozaukee County, Inc. – Ozaukee County

  • Boys & Girls Clubs of Greater Milwaukee presented by The Milwaukee Business Journal – Milwaukee County

  • Children’s Hospital of Wisconsin presented by Clear Channel Outdoor – Milwaukee County

  • Danceworks, Inc. – Milwaukee County

  • Discovery World – Milwaukee County

  • Girl Scouts of Wisconsin Southeast presented by Time Warner Cable – Milwaukee County

  • Helping Hands, Healing Hooves – Ozaukee County

  • Hope House presented by Lamar Outdoor – Milwaukee County

  • Hope Network, Inc. – Waukesha County

  • Journey House presented by WITI FOX 6 – Milwaukee County

  • Junior Achievement of Wisconsin, Inc. – Milwaukee County

  • LifeStriders, Inc. – Waukesha County

  • Milwaukee Christian Center – Milwaukee County

  • Milwaukee Symphony Orchestra – Milwaukee County

  • Neighborhood House of Milwaukee presented by presented by CBS 58 – Milwaukee County

  • Nonprofit Center of Milwaukee, Inc. – Milwaukee County

  • Penfield Children’s Center presented by Milwaukee Radio Group – Milwaukee County

  • Sojourner Family Peace Center – Milwaukee County

  • Spotted Eagle, Inc. – Milwaukee County

  • St. Vincent de Paul Society – Milwaukee County

  • Starting Point of Ozaukee – Ozaukee County

  • The Council on Alcohol and Other Drug Abuse of Washington County – Washington County

  • United Community Center presented by Milwaukee Journal Sentinel – Milwaukee County

  • Unity in Motion, Inc. – Milwaukee County

  • Urban Ecology Center presented by WISN TV 12 – Milwaukee County

  • Walker’s Point Youth & Family Center presented by Clear Channel Radio – Milwaukee County

  • Wild Space Dance Company – Milwaukee County

  • Wisconsin Art Education Association – Milwaukee County

The organizations will use the funds to improve the lives of children in the community by addressing multiple needs – from basic needs to specialized therapy, from educational programs to extracurricular activities. Miracle funding will help support Hope Network’s Portable Crib Program, providing low-income mothers and their babies with a new portable crib and a baby layette. Helping Hands, Healing Hooves and LifeStriders, Inc. will use Miracle dollars to provide physical and psychological therapy to children through equine-assisted activities. Children’s Hospital will apply funding toward building its Playroom of Hope for the siblings of hospitalized patients. These are just a few examples of the miracles that will be made possible because of this gift.

“We feel so fortunate to have participated in Miracle on Canal Street this year,” said Ricardo Diaz, executive director of Milwaukee’s United Community Center of Milwaukee. “The funding we receive through Miracle will go a long way in benefiting the many youth we serve in the Milwaukee community.”

Penfield Children’s Center was selected by the Milwaukee Radio Group – one of the program’s 10 media partners – as its signature charity.

“It’s been a thrill to participate in this year’s program, and unreal to find out tonight how generous Potawatomi Bingo Casino and its guests have been in contributing to Miracle on Canal Street,” said Christine Holmes, president of Milwaukee’s Penfield Children’s Center. “It’s so important because this money benefits the community’s most vulnerable – our youth.”

The casino increased the number of charities to receive help this year from 20 to 30 to respond to the increasing demand for services by local nonprofit organizations.

“Everyone has felt the pinch of a changing economy, particularly agencies dependant on contributions,” Martin said. “We wanted to help as many as we could and still provide a sizable donation.”

Potawatomi Bingo Casino continues to make a significant positive economic impact on both the state and local communities through tribal revenue sharing and support of local charities and community organizations. “Caring for the Community” is one of five key areas of focus that serve as the foundation for the casino’s social responsibility efforts entitled Building on a Tradition of Responsibility.

More than 200 charities applied for a chance to be selected for the 2010 Miracle on Canal Street program. Twenty of this year’s charities were chosen through a random drawing held in August. The other 10 were selected by the casino as signature charities and were sponsored by media partners. Children’s charities throughout southeastern Wisconsin can apply for the 2011 program in late spring. Details will be posted on the website.