The Winslow Indian Health Care Center (WIHCC) in Winslow, Arizona, which serves an estimated 60,000 American Indians, most of them Navajo, is the only American Indian health facility participating in the Pink Glove Dance competition to raise awareness of breast cancer and the importance of mammograms. "Native women don’t have a higher risk of breast cancer, but they do have a higher mortality rate due to late screening," states the WIHCC website.
Hospitals, nursing homes, schools and anyone in the United States and Canada who wants to organize a group of people could produce and submit their own videos in the online nationwide competition, sponsored by Medline, the National Library of Medicine's database for journal articles in life sciences.
WIHCC's Pink Glove Dance video takes viewers on the journey of a reluctant patient visiting the clinic to get a mammogram. The enthusiastic and welcoming staff ease her concerns and make the process an empowering experience. "Many women are frightened and fearful the first time they’re scheduled," especially if they have detected a lump or some abnormality, the WIHCC video descriptions explains.
"Our video will be representing not only native women overcoming resistance to screening, but ALL women facing this barrier! The video also highlights the satellite clinics and the staff from different departments providing encouragement to the patient until a successful outcome is achieved," WIHCC states.
The idea for a Pink Glove Video competition spawned from Medline's original Pink Glove Dance video, produced two years ago.The sincere and heartfelt response to the video from the healthcare community, survivors and family members of survivors was overwhelming, states PinkGloveDance.com.
Since then, the video has generated 13 million views on YouTube and inspired dozens of pink glove dance videos and events around the world.
Last year, Medline created a sequel featuring more than 4,000 healthcare workers and breast cancer survivors spanning the country from San Francisco’s Golden Gate Bridge to New York’s Times Square and many sites in between.
This year, Medline decided to host an online nationwide competition to find the best Pink Glove Dance video. The top three winners will receive donations in their name to a breast cancer charity of their choice, such as the National Breast Cancer Foundation. First place receives $10,000; second place, $5,000; and third place, $2,000 toward their charity of choice, subject to Medline's review to ensure it falls within their compliance guidelines.
October 21 is the last day to vote for the WIHCC video by "liking" their submission (requires a Facebook account).