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New Mexico casino honored

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SANTA ANA PUEBLO, N.M. - Santa Ana Star Casino won an unprecedented seven Romero Marketing Awards for excellence in casino marketing at the fifth-annual Casino Marketing Conference in Las Vegas, Nev. It was the only casino from New Mexico to be nominated and receive the honors.

Santa Ana Star Casino competed in the ;'large casino'' category against some of the best known casino brands in the country including Harrah's, Barona Valley Resort, and others. It received two Diamond Awards for the public relations campaign ''This is MY Casino,'' and for the Web site campaign ''Star@Home.'' It received a Gold Award for the ''YOUR Say, YOUR Way'' campaign, and two Silver Awards for the Web site campaign ''Virtual Drawings'' and the e-mail campaign ''Star Rewards Prize Notifications.'' In addition, Santa Ana Star Casino was honored by two Honorable Mentions for the casino floor promotion ''Car-A-Day-In-May'' and for the V.I.P. event ''NOON and NEW Year's Eve Luaus.''

''With hundreds of entries, we competed against the largest casinos in the country and are thrilled to have received seven Romero Awards and be the only casino in the New Mexico to be honored at the conference,'' said Scott Eldredge, interim general manager for Santa Ana Star Casino. ''Among the honors, we received two Diamond Awards which are considered the 'Best of Class' in the categories of public relations and Web site marketing. Santa Ana Star Casino is the only casino in the state to receive a Diamond Award since the Romero Awards inception. The seven awards are a credit to our entire team, as the honors show the casino's growth and commitment to offer the best experience to our guests.'' Esparza Advertising, based in Albuquerque; GA Wright Marketing, based in Denver; and Gamelogic, based in Waltham, Mass., worked with Santa Ana Star Casino to develop and implement the award-winning programs.

The Romero Awards, named after casino marketing pioneer and author John Romero, honor gaming operators who best fulfill the spirit of Romero's 45-year effort for effective, measurable and accountable casino marketing expenditures. Each year, a panel of judges, chaired by Romero himself, selects winners for their excellence in casino marketing. The Casino Marketing Conference is organized by BNP Media Gaming Group, the world's largest gaming industry media resource and the leading producer of trade magazines, specialized conference and expos, Web sites, e-newsletters and targeted specialty publications serving the gaming industry worldwide, and Raving Consulting Company, a Reno-based company that has worked with more than 200 casino companies worldwide and trained more than 1,500 gaming executives in its gaming seminars.