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Natives in mainstream media may increase under new enterprise

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DENVER – A Northern Cheyenne media entrepreneur plans to open a Native-oriented multimedia and media-training resource office in Denver, and he’s still considering purchase of the ailing Rocky Mountain News.

Shawn White Wolf, 34, owner and president of White Wolf Media Group, Helena, Mont., said his enterprise hopes to have an office located in Denver within the next few weeks.

The White Wolf offices in Denver would focus on developing resources to increase the number of American Indians in mainstream media, but the “overall goal will be to expand our multimedia business on a national level,” he said.

“We’re currently moving into music and promotional video, and we’ll be doing multimedia productions.”

White Wolf said he can’t comment on any plans to purchase Rocky Mountain News because there’s a stipulation in place that prevents him from discussing it. The publisher of RMN put the daily up for sale because of declining revenues.

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“Regarding the Rocky, we want to respect the wishes of those involved of not commenting at this time,” he said. “We want to leave any discussion about Rocky in the hands of the Rocky or E.W. Scripps Companies (the RMN publisher).”

He has also indicated uncertainty about having sufficient resources to purchase or sustain the newspaper.

Plans for the White Wolf offices in Denver include studios to produce “American Indian-themed promotional videos, commercials and television programs. Our efforts will extend to other minorities, as well,” he said.

White Wolf formerly worked as a staff writer for the Helena Independent Record and published a newsletter called “Native Journal of Montana.” He attended Job Corps, Advanced Communications, University of Great Falls, Montana and the Diversity Institute at Vanderbilt University, Nashville, Tenn.

White Wolf said his enterprise is partnered by Paul DeMain, managing editor and CEO of News from Indian Country. Affiliates of the media group also include Two Elk Enterprises, Indian Country Television, Fort Belknap Radio and Gaia Global Marketing.