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Native Language Spotlighted During Coca-Cola Super Bowl Ad

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One of the seven languages used in the Coca-Cola commercial called “It’s Beautiful” was Keres, a language spoken by Pueblo people.

The commercial showed various scenes of the country from mountains to desert and from rural to inner cities with people singing “America the Beautiful” in their language.

A young woman named Christy provided the singing in Keres for the commercial. “Translating the words to ‘America the Beautiful’ was difficult because Keres is not a written language, so we had to go back to our elders to help translate,” Christy said in a video from Coca-Cola. “I’m representing America, I’m representing my home. It just feels like I’m doing a good thing.”

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