Native American Appointed to Prestigious National Travel Advisory Board

A story about Sherry Rupert, executive with AIANTA and Nevada Indian Commission, being appointed to U.S. Travel and Tourism Advisory Board.

Sherry L. Rupert, Paiute and Washoe, has been appointed as one of six new members to the Travel and Tourism Advisory Board by U.S. Deputy Secretary of Commerce Rebecca Blank. She is the lone American Indian member of the board.

The board, established in 2003, serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. Its members represent a broad cross-section of the industry, including transportation services, financial services, and hotels and restaurants, as well as a mix of small and large firms from across the country.

Rupert is a vice president of the American Indian Alaska Native Tourism Association and the excutive director of the Nevada Indian Commission.

"The travel and tourism industry is so important to our nation's economy and important to many of our tribal communities," Rupert said. "This opportunity is a huge step forward for Indian country. Indian country now has a seat at the table."

Courtesy Red Earth

Drumming at Red Earth

With more than 20 years of tribal, public and private business experience, she possesses a strong background in accounting, finance, business administration, tribal tourism and Indian Affairs. Rupert is a graduate of the University of Nevada, Reno with a Bachelor of Science Degree in Business Administration and is currently the President of the Native American Chapter of the University of Nevada, Reno Alumni Association.

She has presented at numerous tribal, state, regional and national conferences and was elected to her second term as President of the Governors’ Interstate Indian Council, and was formerly the Treasurer for two terms. The Governors’ Interstate Indian Council is a national organization promoting and protecting the various interests, welfare and well-being of American Indian people of the United States and in particular those American Indian residents within the various participating states of the Governors’ Interstate Indian Council. 

Sherry is the Chairwoman of the Nevada Indian Territory, a marketing arm of the Nevada Commission on Tourism, and was awarded the 2009 and 2007 Excellence in Tourism Award as well as the 2011 Statewide Excellence in Tourism Award from the Nevada Commission on Tourism for her success in promoting and advancing tourism in Indian country. She was also awarded the 2009 Human and Civil Rights Award from the Nevada State Education Association. Ms. Rupert distinguished herself in her term as Treasurer for the American Indian Alaska Native Tourism Association (AIANTA) Board of Directors (Southwest Region Representative) and during her service on the AIANTA Executive Committee; as a consequence, she was elected Vice-President of the Board of Directors.