BOZEMAN, Mont. – “Listening to the Living Land,” a video recently produced by the U.S. Department of Agriculture’s Natural Resources Conservation Service, features agricultural producers on each of Montana’s seven Indian reservations. The video and accompanying media pieces were designed to inform tribal producers of the NRCS cost-share programs and technical assistance available to them.
“It was challenging to try to represent all seven Indian reservations in Montana,” said Dave White, NRCS state conservationist. “The resulting video does a great job of showing the help we can provide for Indian farmers and ranchers in a variety of programs.”
NRCS worked with Banik Communications of Great Falls and the Intertribal Agriculture Council to develop an outreach campaign that includes the video, TV public service announcements, radio spots recorded in the Native languages of each reservation, print ads and billboards.
According to 2002 Agriculture Census data, there are 924 American Indian-owned operations in Montana covering more than 4 million acres. “We are working hard to inform American Indian landowners and producers about the services NRCS has to offer,” White said.
The video, winner of a 2005 Montana Ad Federation Award, is available free of charge by e-mailing NRCS at firstname.lastname@example.org or calling (406) 587-6842.