Lucky 17: Casino advertising agency wins 17 Addy Awards

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PALM SPRINGS, Calif. – Caliente Ink, the in-house advertising agency for the Agua Caliente Band of Cahuilla Indians and its two casino properties, Agua Caliente Casino • Resort • Spa in Rancho Mirage and Spa Resort Casino in downtown Palm Springs claimed 17 honors at the 2009 American Advertising Federation Awards.

The three-year-old advertising agency won seven Gold ADDYs, six Silver ADDYs, three Bronze ADDYs and the biggest honor, “Best of Electronic” for the agency’s television spot titled “Another Day” which touts the new resort at Agua Caliente Casino • Resort • Spa.

 

Pictured, from left, are Frank Blenman, graphic artist; Ed Huber, art director; Andrea De Francisco Shek, associate art director; Therese Everett-Kerley, communications manager; Martin Foster, graphic artist; and Kathryn Barta, production manager.

Caliente Ink is led by Executive Director of Marketing Phil Cooper, who was thrilled with the team’s victory. “The success that Caliente Ink has enjoyed is driven, not only by the discipline of graphic design, but by their success in moving that creative vision into multi-tiered media, direct mail and an aggressive push through public relations. I am so proud of this group and can’t wait to see what’s next.”

The ADDY win is the latest in a string of victories for the Caliente Ink team which includes Art Director Ed Huber, Associate Art Director Andrea De Francisco Shek, Graphic Artists Martin Foster and Frank Blenman, Production Manager Kathryn Barta and Communications Manager and Copywriter Therese Everett-Kerley. In its young history, the team has attracted national attention by repeatedly taking top honors at the Electronic Media Awards in Las Vegas and, of course, the ADDY Awards.

The annual ADDY awards are conducted by the American Advertising Federation. Gold winners from this market will go on to district competitions and then to the national ADDY awards competition, which is considered to be one of the most esteemed within the advertising industry.