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London-based GAN, Chickasaw Nation Partner on Social Casino

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The Chickasaw Nation has officially inked a contract with London-based gaming software supplier GAN to launch a new social casino through GAN's proprietary Simulated Gaming Platform. GAN's technology essentially offers cross-platform (web, mobile, VR) slot and table game play for entertainment. Games will include online poker, backgammon, gin rummy, poker dice and blackjack tournaments.

News of the business relationship, formed in April, was recently released following the preliminary licensing of GAN by the Chickasaw Nation’s Office of the Gaming Commissioner.

The Chickasaw Nation is GAN's biggest multi-property U.S. client to date, according to a news release. The tribe operates 20 casino properties across Oklahoma, the largest being WinStar World Casino and Resort in Thackerville, attracting droves of visitors from across the Texas border, largely from the Dallas-Fort Worth metropolitan area. GAN's GameSTACK internet gaming platform will be installed at the WinStar property this summer. The software is specifically designed for U.S. land-based casino operators.

"By combining traditional casino marketing with a multi-million dollar digital marketing commitment, we believe the Chickasaw Nation will quickly secure significant market share online in the region already well served by their land-based gaming enterprise," said GAN CEO Dermot Smurfit.
Bill Lance, the Chickasaw Nation’s secretary of commerce, said the tribe was particularly interested in the partnership" because, unlike many casino equipment manufacturers that also operate competing social casinos online, GAN does not operate its own B2C social casino.

"The Simulated Gaming model integrates with our on-property rewards program and will serve as a vehicle to explore the fast-growing US social casino market. The GAN model will also introduce our brands and gaming opportunities to a nationwide audience of casino game players."

The 12th largest federally recognized tribe in the U.S., the Chickasaw Nation employs nearly 14,000 people.