The Show Your Soft Side campaign aims to show young people that hurting animals is anything but cool. The campaign features well-known tough guys, rock stars and athletes as well as beat cops and even journalists demonstrating their soft spot for dogs and cats. The slogan: Only a Punk Would Hurt a Cat or Dog.
A recent ad featured Inside Lacrosse magazine's founder and publisher Bob Carpenter with his dog Betty. Carpenter posted the following message on Show Your Soft Side's Facebook page:
“'Show Your Soft Side”'is a national, award-winning campaign developed by Sande Riesset to combat the horrific cases of dog abuse by teens. The goal is to change the mindset of those who view the maiming and torturing of defenseless dogs and cats as a sign of 'toughness' or 'manhood'. The campaign puts forth a very different - a message that subtly shows that 'being a man' has many facets to it, including a 'soft side' when it comes to animals. Research shows that kids who abuse animals soon graduate to more serious crimes."
Show Your Soft Side is a campaign created in response to the alarming incidence of animal abuse in Baltimore. As their Facebook page states, Many of the more horrific cases have been perpetrated by teens, thus leading a small group of volunteers to look for ways to change the mindset of young people who often view the maiming and torturing of defenseless dogs and cats as a sign of “toughness” or “manhood”. The campaign puts forth a very different message – a message that subtly shows that “being a man” has many facets to it, including a “soft side” when it comes to animals. The goal is to reach kids early because research shows that kids who abuse animals soon graduate to even more violent crimes. Featuring acknowledged hard men of Baltimore with their pets, the campaign’s posters, billboards and print ads make the point that only a punk would hurt a cat or dog.
To learn more and to show your support, go to Facebook.com/showyoursoftside.