Native musicians, music enthusiasts, lip syncers and more performers seriously need to consider jumping into one of the fastest growing mobile apps out today, musical.ly. The social media network first launched in 2014, but has exploded since, now boasting approximately 70 million users, to include half of all teenagers in the U.S.
Currently a handful of pow wow drum groups have made their way to musical.ly, but there is a world of room for Native artists to grow into this booming mobile app.
The social media app first started out as a way for users to lip-sync their favorite videos, but has expanded into comedy skits, lip sync battles and now, nearly every artist worth noting is using the platform to release their latest music. (Wednesday, Meghan Trainor was asking users to lip-sync and/or sing her latest song.)
According to Joseph Steinberg’s latest column in Inc., entitled Meet musical.ly - The Video Social Network Quickly Capturing The Tween And Teen MarketsAlex Zhu, one of the founders and Co-CEO of musical.ly said “that while many social platform teams focus on growing the number of users or downloads of their app, musical.ly has been focused primarily on increasing the engagement of existing users.”
As part of this social-engagement, user can not only like, comment and follow, they can also specialty follow such as ‘Best Follower Forever” and more. Thus the reason 10 million daily users create, share and post 11 million videos per day.
Inc. also mentions the importance as to why Musicians and brands who seek to target the teen and tween markets because in a few years, these will be young adults bringing money to the music market.
Check out musical.ly.
Follow ICTMN’s Arts and Entertainment, Pow Wow’s and Sports Editor Vincent Schilling (Akwesasne Mohawk) on Twitter - @VinceSchilling