The folks at College Humor have come up with an advertisement aimed at people who'd never identify as out-and-out racists but do enjoy a bit of that sugary-sweet resentment and marginalization. Mmm, it's a temptation many find tough to resist, particularly those who were brought up gulping the stuff like it was water. Of course, nobody's in a rush to put on a Klan hood or grow a Hitler mustache, but just a little sip of watered down racism would sure hit the spot.
For those who start sentences with "I'm not racist but..." or openly wonder why white people don't get a Heritage Month, finally there's the perfect beverage: Diet Racism. It's the official beverage of a certain Diet-Racist Football Team, you know.