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G2E to Cover Latest Insights, Social Media and Factors Changing the Face of the Casino Industry

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Gaming professionals from more than 19 countries and 40 U.S. states will descend upon the Sands Expo and Convention Center in Las Vegas this October 4-6 for the Global Gaming Expo (G2E).

The annual conference covers the latest in gaming innovations, new media and provides unparalleled networking opportunities.

In its goal to "break the century mark," G2E will feature more than 100 demos on the latest insights and new products in the gaming industry. In other additions, the National Indian Gaming Association lounge, dedicated to tribal gaming executives, has grown for 2011.

On Monday, October 3, five specialized events will help casino executives increase their gaming savvy. Social Media Boot Camp debuts this year. During this day-long seminar, attendees will learn about social networking tools by studying best practices and examples from casino social media efforts across the country. Led by Masterminds, a nationally recognized agency for social media marketing for the casino industry, the seminar will include information on how casino marketing departments fully integrate social media strategies into their traditional casino marketing efforts and how to measure and quantify results.

"The gaming industry is fast-paced and ever-changing, with new trends and developments affecting all aspects of our business," said Frank J. Fahrenkopf, Jr., president and chief executive officer of the American Gaming Association (AGA), in a press release. "Whether it's harnessing the power of social media to establish stronger customer relationships, charting a course for the future of online gambling or learning new operational strategies to help compete in the current economic climate, conference attendees will gain the practical tools and knowledge needed to thrive in the global entertainment arena."

The iGaming Congress will examine the potential impact of Internet gambling legalization in the U.S. and advise the gaming market on how to react to the changing face of the industry. As the largest conference in North America for Internet-based gaming, the iGaming Congress at G2E appeals to existing offshore Internet gambling operators, as well as commercial casinos, manufacturers and more.

Created in partnership with leading universities and gaming organizations, the G2E Advanced Gaming Institute program offers attendees the opportunity to learn important fundamentals from respected professors at these higher education institutions. This program is specifically designed for those who have entered the gaming industry without a formal education in casino operations.

The G2E Leadership Academy will return this year to feature a six-hour workshop titled "Leading Change." Led by Karl Krumm, senior consultant at TRACOM Group, this program will focus on the role of leaders in developing a culture of change, and understanding what is needed to manage the constant demand for making adjustments.

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Security & Surveillance Institute at G2E will provide a full day of learning for casino security and surveillance professionals and is specifically designed to address the growing demand for access to the latest information on major incidents within a casino property and leading-edge information on surveillance techniques.

Beginning this year, G2E also will devote its final day of conference programming to a specific topic affecting casino operators around the world. Insight on Operations at G2E 2011 will focus on player tracking and loyalty for gaming and non-gaming patrons and will include three sessions: "Risk and Rewards: Understanding Player Reinvestment," "Player Tracking: Slots & Tables" and "Player Tracking: Non-Gaming."

Additionally, James J. Murren, chairman and CEO of MGM Resorts International, will deliver an exclusive keynote to G2E conference attendees on Wed., Oct. 5 and will address where the industry is today, the growth opportunities that exist and what they mean for the gaming industry as a whole. Murren also will discuss the significance of MGM Resorts International's expanded focus on corporate social responsibility.

For the first time, G2E 2011 will co-locate with two other industry conferences: the International Association of Gaming Advisors, which will be held Sept. 30-Oct. 2, and the National Center for Responsible Gaming,
which will run Oct. 2-4. These two conferences have added greatly to the breadth of attendees' knowledge about issues important to the gaming industry as a whole.

G2E is attended by nearly 26,000 industry professionals from around the world. For more information on G2E 2011, visit and connect with G2E on Twitter, Facebook and LinkedIn.

Global Gaming Expo (G2E) is the international gaming trade show and conference "by the industry and for the industry." Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its
debut in fall 2001, defining itself as the pre-eminent show for the gaming-entertainment industry.

The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern.

Reed Exhibitions is the world's leader in organizing a wide range of events, including exhibitions, conferences, congresses and meetings. In 2006 Reed brought together more than 6 million industry professions from around the world, generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 37 fully staffed offices. Reed's portfolio of more than 460 events services 52 key industry sectors.