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Feds kick off anti-meth ad campaign targeting Indian Country

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Federal, state and tribal officials met Wednesday morning to launch a three-month long White House-sponsored television ad campaign aimed at methamphetamine abuse among Native Americans. The campaign will last through July and cost the federal government approximately $750,000. “It’s not a hugely expensive campaign,” U.S. Drug Czar Gil Kerlikowske acknowledged. But the ads are tailored to Native American audiences, emphasizing cultural pride and strength, he said.