Entries being accepted for prestigious Tribal Gaming Marketing Award

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Does it take a huge budget to produce innovative and excellent marketing work? No. Do you have to be a Las Vegas or Atlantic City veteran to have the know-how to create promotions that truly drive revenue? No. Do you need a huge team to create communications that will effectively motivate your customers into action? No.

In fact, tribal casinos all over the country are producing some of the best marketing work, and it’s not because they have unlimited resources or because they were trained back in the time when bosses were named “Lefty.” It’s because they GET IT. They understand that good marketing, make that excellent marketing that drives results, comes from a dedication to each other, to their customers and to their communities.

Is this your tribal casino?

Does your tribal casino consistently succeed in driving customers to your tables, putting players in front of your slots, filling hotel rooms with gamblers, creating a positive place in which to work as well as providing benefits to your community?

Is this your tribal casino?

If the answer is yes, then fill out the entry form by Dec. 6 and let us know why your casino should be the next recipient of the Barona/VCAT Award for Excellence in Indian Gaming Marketing.

This prestigious honor was created three years ago to recognize tribal casinos that have been “getting it right” in the casino marketing arena. Not for one promotion, but for a body of work. And when the winner is chosen, we celebrate big at Raving’s Indian Gaming National Marketing Conference, Jan. 30 – Feb. 1 at Agua Caliente Casino Resort Spa near Palm Springs.

We make the process really easy. In 1,000 words or less, you need to address the following question: How has your tribal casino shown excellence in marketing by:

  • Linking superior marketing efforts to superior financial performance;
  • Building marketing excellence around key constituencies of customers, employees and communities; and

  • Integrating marketing effectively throughout your entire casino operation?

Ready to go for it? Besides getting in your “essay” to us by Dec. 6, the most important part of the process is getting your team involved and letting them know you want to recognize their dedication and their effort in creating an impressive “body of work.” The process, in itself, can be extremely motivating – a goal setting tool – as well as an opportunity to benchmark your casino’s achievements. If that is what you’ll get out of submitting for the award, just think about what it would be like to be singularly recognized as the winner this year.

Curious about the name of the award? In the first year, it was abundantly clear that there could be no more deserving winner than Barona Resort and Casino, the jewel of the Barona Band of Mission Indians and its consulting partner, VCAT. So compelling was Barona/VCAT’s marketing prowess, that Raving approached the Barona/VCAT teams in 2008 to see if they would be willing to have the entities become the namesakes of the annual Excellence in Indian Gaming Marketing Award, putting the “Barona/VCAT” name on the honor as a permanent symbol of award-winning excellence.

The size of your property or marketing team doesn’t matter; or if you utilize PURLS or communicate with a phone. If your tribal casino represents the very best in casino marketing, then submit your 1,000 word essay to me today. Not only will it be a team-building experience, but if you are selected as the Barona/VCAT Award winner, your tribal casino will be our guests of honor at our Indian Gaming National Marketing Conference. The winning casino will also receive three full conference passes to attend.

For more information, call (775) 329-7864 or e-mail dennis@ravingconsulting.com.