Christmas Toy Drive Reaches More Than 1,300 Native Children

Christmas was made just a little brighter for Native children on South Dakota’s Cheyenne River Lakota reservation with Cheyenne River Youth Project's successful toy drive.

A Christmas blizzard didn’t stop the Cheyenne River Youth Project from bringing Christmas to more than 1,300 Native children across South Dakota’s Cheyenne River Lakota reservation.

CRYP’s Cokata Wiconi (Center of Life) Teen Center was transformed into Santa’s Workshop for the month of December, and was bustling with elves from around the country and Europe, who volunteered to sort and wrap thousands of gifts coming in from every corner of the United States. Gift came from long-standing partners like the Marine Toys for Tots Foundation and Running Strong for American Indian Youth, both based in Virginia; the Spirit of Sovereignty Foundation in Minnesota; the St. Louis Branch of CRYP in Missouri; and Fairview High School, student groups at CU-Boulder, Fredericks Peebles & Morgan law firm, the American Indian College Fund and Lennar Construction, all in Colorado. But they also came from generous individuals.

“Some people adopted ‘Dear Santa’ letters and sent the gifts to us,” said Julie Garreau, CRYP’s executive director. “Others made financial contributions so we could do the shopping on our end. And a few, like Bob Buchanan with the Rapid City Woodworkers Association here in South Dakota, truly went above and beyond; Bob sent us beautiful wooden toys that their group hand-crafted for our kids.

“We offer our heartfelt thanks to everyone who helped bring Santa to our kids this year. Serving so many hundreds of children and their families is nothing short of a Christmas miracle, and we simply couldn’t have done it without you. You honor us with your friendship and support.”

Native children pose with presents

The Cheyenne River Youth Project brings Christmas to Native kids.

Because of that support, each child was able to receive two or three gifts from his or her personal “Dear Santa” letter, as well as needed winter clothing. But, really the drive is about more than presents.

“We have always viewed the toy drive as a movement to lift up our community,” Garreau explained. “If we can demonstrate to our children in a meaningful way that they are treasured, that someone cares, and that they do matter in this world, then we have made a lasting, positive impact on the next generation, which is Cheyenne River’s future. That’s what the Christmas Toy Drive does every year, for thousands of children here. Even if they never know how many people worked together to make their precious Christmas wishes come true, their lives have been powerfully and forever changed.”

Native children with Santa Claus

Cheyenne River kids hug Santa Claus.

With unemployment above 70 percent on the Cheyenne River Lakota reservation, this annual toy drive means as much to parents and caregivers as it does to the Native children. There is little room in family budgets for necessities, much less gifts.

“In December, we frequently have our moments when it seems we won’t get everything done in time for Christmas Eve, but somehow we always manage to do it,” Garreau reflected. “It’s all worth it when we see the relief in the eyes of the family members. Like all parents and grandparents, they want to give their children a happy Christmas. They understand life is hard here, and they know their children have to grow up too fast. Just for one day, they want them to experience the carefree happiness and joy of just being a kid. All children deserve that.”