The 2011 Denali Award, presented to a person who displays leadership, professional excellence, and a "personal contribution to the Alaska travel industry," was given to Camille Ferguson, Interim Director of the American Indian Alaska Native Tourism Association (AIANTA) and Economic Director for the Sitka Tribe of Alaska. The award is given by the Alaska Travel Industry Association’s (ATIA), and was presented by Tonia Rioux, Executive Director of the Sitka Convention and Visitors Bureau at the ATIA awards banquet in Juneau.
"Camille Ferguson began her 25-year career in the visitor industry working for Sitka Tours, then joined the Sitka Tribe of Alaska," an AIANTA press release stated. "She expanded their cultural tour program, oversaw the Community House Meeting & Convention Center, gained national recognition for the Naa Kahidi Dancers, established the Made in Sitka Gift Shop, and was instrumental in the development of the Public Transit /Tribal Transit system, Indian Reservations Roads Program and the Alaska Wild Game Charitable Pull Tab Parlor."
Ferguson remains very active in the Sitka Chamber of Commerce and Sitka Economic Development Association, is the past President of the Sitka Convention & Visitors Bureau and has served the American Indian Alaska Native Tourism Association for ten years, five years as President of AIANTA’s Board of Directors. She serves on the Alaska Mobility Coalition and the Governor’s Coordinated Transportation Task Force, appointed by Alaska Governor Sean Parnell.