PALM SPRINGS, Calif. – Caliente Ink, the in-house advertising agency for the Agua Caliente Band of Cahuilla Indians and its two casino properties, Agua Caliente Casino • Resort • Spa in Rancho Mirage and Spa Resort Casino in downtown Palm Springs were honored with 13 trophies at the 2010 American Advertising Federation Awards.
The four-year-old advertising agency won 7 Silver ADDYs and 6 Bronze ADDYs for its work on campaigns including the grand opening of The Show concert theatre at Agua Caliente featuring Billy Joel, Martina McBride and Matchbox Twenty. Caliente Ink also won awards for its Web sites, sales promotions videos, radio and print campaigns.
The ADDY win is the latest in a string of victories for the Caliente Ink team led by Executive Director of Marketing Phil Cooper, and includes Art Director Ed Huber, Associate Art Director Andrea De Francisco Shek, Graphic Artists Martin Foster and Frank Blenman, Production Manager Kathryn Barta and Communications Manager and Copywriter Therese Everett-Kerley. In its young history, the team has attracted national attention by repeatedly taking top honors at the Electronic Media Awards in Las Vegas and, of course, the ADDY Awards.
The annual ADDY Awards are conducted by the American Advertising Federation. Gold winners from this market will go on to district competitions and then to the national ADDY Awards competition, which is considered to be one of the most esteemed within the advertising industry.