A ‘striking’ new development


SAN DIEGO – Viejas recently announced plans for a boutique bowling center – Viejas Bowl – at the Viejas Outlet Center across from Viejas Casino.

The new development boasts 15,667 square feet of space and will include 12 United States Bowling Congress certified lanes and numerous flat screen TVs for sporting and other events.

Other features are planned and will be announced at the opening of the center. Construction is underway and Viejas Bowl is scheduled to open in late fall. It will be located on the east end of the Viejas Outlet Center, across from the Fun Zone Arcade, providing an “entertainment zone” with an array of options for all ages.

“We are excited about this new addition to the entertainment lineup here at Viejas,” said Tribal Chairman Bobby L. Barrett. “Viejas Bowl will be casual, but upscale and will provide a new, affordable entertainment option for families in the area. We’ll have comfortable couches and a fun lounge feel, which will fit into the Viejas theme and represents the next step in offering a diverse entertainment complex.”

“Viejas Bowl is our latest move toward creating a true lifestyle center at the Viejas Outlet Mall,” said Viejas CEO Lyn Baxter.

“This is the direction many traditional retail centers are going, especially as they explore new approaches in this challenging economy. Fortunately, Viejas Outlet Center’s transformation to a lifestyle center is already well underway, with the addition of a day spa, Movies in the Park, Farmers Market and the ice rink, which has been a huge hit. Viejas Bowl is the latest, and probably our most dramatic, move toward the lifestyle center approach. So far, our customers have definitely embraced it and we think Viejas Bowl fills a void in East County.”

Viejas Bowl will be open seven days a week and will be available for children and adults of all ages. More information on hours and prices will be announced soon.

Viejas Casino &

Outlet Center

Located directly off I-8 on Willows Road, just 35 miles east of San Diego in Alpine, Viejas Casino has been voted San Diego’s Best Casino 10 years in a row and offers thousands of slots, more than 80 table games, bingo, off-track wagering and six restaurants, including the contemporary V Lounge. For more information on Viejas Casino visit www.viejas.com or call (800) 847-6537.

Viejas Outlet Center features 255,000 square feet of shopping and is home to America’s favorite brand name stores, as well as restaurants. For more information on Viejas Outlet Center, visit www.shopviejas.com or call (619) 659-2070.