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A Charity Challenge: The Fifth Annual NB3 Challenge Comes to Turning Stone

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It’s shaping up to be a fine year for Notah Begay and his Notah Begay III Foundation (NB3). On April 4 the four-time PGA Tour winner was presented with the Golf Writers Association of America’s Charlie Bartlett Award, given each year to a professional golfer for his or her unselfish contributions to the betterment of society.

And now Begay is gearing up for the fifth annual NB3 Foundation Challenge golf tournament, scheduled for August 29 at Turning Stone Resort’s Atunyote Golf Club on Oneida Indian Nation lands near Verona, New York. Begay, Navajo/San Felipe/Isleta, will be joined by an elite field of golfers in his continued effort to raise awareness and funding for the improved health and wellness of American Indian youth nationwide.

“I’m happy and humbled to announce that the challenge will celebrate its fifth anniversary this year,” said Begay in a press release. “This event has played such a huge part in helping the NB3 Foundation on its mission of empowering Native youth to sustain active, healthy and productive lives. With the combination of world-class golfers, a breathtaking golf course and a loyal partner in the Oneida Indian Nation, we are set up for another successful year.”

Begay’s NB3 Foundation, which he established in 2005, has raised more than $3 million in the annual challenge’s first four years.

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This year’s tournament should be especially memorable. Atunyote is the longest of Turning Stone’s three championship courses, at 7,315 yards, and it has hosted both the PGA Professional National Championship and the BC Open. It is both a challenging and a beautiful course that will almost certainly bring out the best in the top-flight players who are joining Begay’s efforts to effect real change in the lives of Native youth.

All proceeds directly benefit the NB3, which has been greatly helped by the foundation’s robust partnership with the Oneida Indian Nation and the support of professional golfers who believe in Begay’s mission. The funds raised have helped Begay’s namesake foundation sustain and expand the model golf and soccer programs that it has committed to establishing across Indian country. Altogether, more than 10,000 Native youth have been engaged and served by NB3 Foundation soccer and golf programs.

The ongoing partnership between Begay and the Oneida Indian Nation has proved invaluable in the fight against childhood obesity and type 2 diabetes in Native youth and shows what Natives can accomplish through pooled resources, shared efforts and efforts aimed at addressing important issues in Native communities. The tournament exemplifies the progress that Indian nations, like Oneida, have made in recent years to build promising futures for their youth and communities.

Out of 71,000 sports and recreation organizations in the United States, the NB3 Foundation is the only nonprofit organization in the country that works to prevent childhood obesity and type 2 diabetes in American Indian youth, according to a press release. Thus, the Oneida Indian Nation and the NB3 Foundation are not only committed to improving health in Indian country, but to promoting its next generation of leaders.